The use of smell
Spreading the scent in the lobby of a suitable hotel has a direct and significant effect on the representation of clients of their stay. When a population comprising 70% of the business is concerned, the perfume has been recognized as a synonym for the differentiation and innovation. Over 84% of respondents were conquered by this innovation, and lives like an interesting initiative.
When using the olfactory marketing has shown that:
- Increasing the size of the collection of
- The hotel is considered more friendly
- The hotel is regarded as more dynamic
The lobby is by far the most powerful and effective perfume box in a hotel because that's where customers get their first impression of the hotel. Viewed the right track or force law will create a warm atmosphere, guests feel welcome and the hotel's first experience with a guest.
A study the effects of marketing of aromas in hotels were held in hotels 3 in the above, found in Europe. The analysis of all lobbyists generally followed in the hotel
In Week 2:
- More no diffusion of fragrances in the lobbies of hotels
- The above analysis has been on a sample of customers with identical socio-economic level.
There is no need to discuss the low score:
- Spreading the fragrance in the a suitable hotel lobby has a direct and significant effect on the representation of clients of their stay.
- In the case of a population composed 70% of business, the perfume has been found as a synonym for innovation and differentiation.
- Over 84% of respondents were conquered by this innovation, and considered as an interesting initiative.
About the Author:
To learn more on how to increase the quality perception of your hotel, or to learn more about scent marketing, please visit www.rentascent.com and www.scent-id.eu
Article Source: ArticlesBase.com - Improve the Quality Perception of Your Hotel with Scent Marketing
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